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JLR Appoints Mark Salerno as Innovative Energy Market Chief

GUELPH – J.L. Richards & Associates Limited (JLR) is pleased to announce the appointment of Mark Salerno, B.Tech., M.Arch, MRAIC, to Innovative Energy Market Chief. Mark’s career spans 30+ years and was sparked by a childhood passion for architecture and construction. Early in his career, he learned the importance of energy- and resource-efficient design and construction, and this became a key focus throughout his career.

Mark’s career across private, public, and education sectors includes experience in engineering, architecture, building operations, research, policy, finance, sales, and marketing. This diverse background has enabled him to pursue opportunities in energy efficiency, sustainability, and innovation in Canada’s building market, and now positions him well for the Innovative Energy Market Chief role at JLR. “Under Joan Haysom’s leadership, the Innovative Energy Market has grown significantly,” says Mark. “With Joan’s continued support I plan to build on the success of the Innovative Energy Market by enhancing business development and identifying high-potential opportunities and submarkets for JLR, developing a targeted marketing strategy aligned with these opportunities, and engaging staff across the organization in energy-related outreach and client engagement.”

Some initiatives Mark is proud of from his past work include launching an energy audit and net-zero feasibility study service to help building owners invest in energy efficiency and carbon emission reduction, leading a national strategy to encourage adoption of sustainable building practices, and overseeing a multi-million-dollar research plan to address building envelope failures during the leaky condominium crisis in British Columbia.

“Mark is eager and has hit the ground running, seamlessly integrating himself into JLR. His impressive past experience is an asset to the contributed growth and success of the Innovative Energy Market at JLR,” says Saverio Parrotta, JLR CEO & President. “He aims to build organization-wide success and leverage JLR’s strengths to make a positive difference for the communities we work with and our clients.”

JLR congratulates Mark and looks forward to the expertise and leadership he will bring to his new role.



About JLR

As a Platinum Club member of Canada’s Best Managed Companies, JLR provides high-quality, fully integrated engineering, architecture, planning, and project management services to clients in the private and public sectors throughout Canada and internationally. Proudly 100% employee owned and completely Canadian, JLR has seven offices across Ontario supporting a wide variety of projects within eight key markets. Nearly 70 years of business experience places JLR as a leader in design innovation and delivery of successful projects. JLR recognizes it operates on the traditional territories and lands of the Indigenous peoples that came before us. For information on how JLR can help with your next project, please visit

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